Blog | infinipoint

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Apr 14
5 min

Customer Success + Marketing: Collaborating for Customer Outcomes

It’s difficult to define the ideal relationship between Success and Marketing. This is because Success and Marketing don’t have one relat...

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Throwing Starfish - A CS Approach to COVID-19

Martin Kaufman

Apr 6
1 min

Throwing Starfish - A CS Approach to COVID-19

My conversations with Customer Experience and Customer Success leaders these days all arrive at a sad truth--our customers' needs exceed ...

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Productive Customer Success in Times of Turmoil

Martin Kaufman

Mar 24
2 min

Productive Customer Success in Times of Turmoil

The week of March 16, 2020 I solicited feedback from various CS communities across LinkedIn, the DC CS scene, and my personal network to ...

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Master Customer Retention by Understanding Your Product

Martin Kaufman

Feb 27
5 min

Master Customer Retention by Understanding Your Product

Quick Hits Understanding your customers’ POV of your product complexity and its value to their operations informs your retention strategy...

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Customers Inform Your Retention Strategy (but you're probably doing it wrong!)

Martin Kaufman

Feb 18
6 min

Customers Inform Your Retention Strategy (but you're probably doing it wrong!)

Customers should define your retention strategy but are you doing it right? Probably not.

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3 Areas that Inform Your Customer Retention Strategy

Martin Kaufman

Jan 12
4 min

3 Areas that Inform Your Customer Retention Strategy

If you want to master Retention you need to understand your customers, your product, your teams, and how they all fit together.

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