Retain More Customers + More Revenue More Efficiently

Infinipoint helps B2B clients optimize customer retention and revenue.


The focus is on your customers, the outcomes you aim to achieve, and choosing strategies to achieve the highest impact in the most efficient manner.  

Infinipoint helps you define the right retention strategy for your business and your customers and then aligns the structure, people, process, technology, and metrics to get it done. 

Infinipoint operates at the complex intersection of growing companies and their customers. Navigating this space is especially crucial for B2B and XaaS providers as their eventual success requires--demands--they build customer retention into their DNA. 


While customer experience and retention may only be one team’s formal “job”--it is everyone’s responsibility. Infinipoint works with all customer-facing teams--sales, support, success, onboarding & implementation--as well as product, marketing, and CX. We help clients align strategy, structure, people, processes, technology, and metrics to deliver outsized customer retention without similarly outsized costs.

Marty Kaufman
Founder and Principal

My career is defined by my desire to say “yes!” to interesting work. This led me across diverse fields as training & development, strategic planning, futures and foresight, organization behavior & development, and customer experience. I’ve worked extensively in both the public and private sector as a leader and advising leaders from start-up organizations to Fortune 100 companies and government agencies. 

The common thread through this diverse experience is helping companies thrive and grow by approaching customer success and retention as organization-wide goals and not merely team-based tasks.


I love discussing all things customer experience and welcome the chance to hear your individual and company stories.